{"product_id":"innovation-generation-workbook","title":"Innovation Generation Workbook","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eMarc Notes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tIncludes bibliographical references and index.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tRoberta B. Ness is Dean of the University of Texas School of Public Health and the University of Texas - Houston Vice President for Innovation. She is also an internationally renowned physician, scientist, and author of over 300 scientific papers and books. \n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eMichael L. Goodman is a public health scientist and practitioner with interests in global health, as well as health disparities in the United States. He is active with community health projects in Sub-Sahara Africa and Latin America, and enjoys applying innovative thinking practices to the unique problems that arise in settings with limited resources. \n\u003cp\u003e\u003c\/p\u003eAisha S. Dickerson is a doctoral candidate in epidemiology at the University of Texas Health Science Center at Houston. Her main research interests, which focus on the possible causes of autism, include gene-environment interactions in autism cases, and further understanding this developmental disorder through innovative research studies.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tINNOVATION GENERATION \n\u003cp\u003e\u003c\/p\u003eChapter 1: Don't Read this Book \n\u003cp\u003e\u003c\/p\u003ePART I. The Big Picture: Understanding and Overcoming Barriers to Innovation \n\u003cp\u003e\u003c\/p\u003eChapter 2: It All Depends on How You Look at It \n\u003cbr\u003eChapter 3: Overcoming Frames \n\u003cbr\u003eChapter 4: Say it Like you Mean \n\u003cbr\u003eChapter 5: Overcoming Metaphors \n\u003cbr\u003eChapter 6: Check this Out! \n\u003cbr\u003eChapter 7: Becoming a Keener Observer \n\u003cbr\u003eChapter 8: How Biased are You? \n\u003cbr\u003eChapter 9: Overcoming Bias \n\u003cbr\u003eChapter 10: The Brain and Creativity: The Seat of Inspiration \n\u003cbr\u003eChapter 11: The Brain and Creativity: Getting Out in Front \n\u003cp\u003e\u003c\/p\u003ePART II. Asking and Answering a Scientific Question through Innovation \n\u003cp\u003e\u003c\/p\u003eChapter 12: The Joy of Science \n\u003cbr\u003eChapter 13: Asking the Right Question \n\u003cbr\u003eChapter 14: How is a Marriage like a Matchbox? \n\u003cbr\u003eChapter 15: Flip it! \n\u003cbr\u003eChapter 16: A Man Walked into a Bar \n\u003cbr\u003eChapter 17: The Power of Group Intelligence \n\u003cbr\u003eChapter 18: Getting the Most from a Group \n\u003cbr\u003eChapter 19: Incubation \n\u003cbr\u003eChapter 20: Testing Your Idea \n\u003cbr\u003eChapter 21: That Right Idea \n\u003cbr\u003eChapter 22: The Stodginess of Science \n\u003cbr\u003eChapter 23: Overcoming the Stodginess of Science \n\u003cbr\u003eChapter 24: Innovation Incubators \n\u003cp\u003e\u003c\/p\u003eReferences \n\u003cbr\u003eAnswers \n\u003cp\u003e\u003c\/p\u003eCREATIVITY IN THE SCIENCES \n\u003cp\u003e\u003c\/p\u003ePreface \n\u003cbr\u003eChapter 1: Introduction \n\u003cbr\u003eChapter 2: Don't Read This Book \n\u003cbr\u003eChapter 3: It All Depends on How You Look at It \n\u003cbr\u003eChapter 4: Overcoming Frames \n\u003cbr\u003eChapter 5: Say it Like You Mean it \n\u003cbr\u003eChapter 6: Overcoming Metaphors \n\u003cbr\u003eChapter 7: Check This Out! \n\u003cbr\u003eChapter 8: Becoming a Keener Observer \n\u003cbr\u003eChapter 9: How Biased Are You? \n\u003cbr\u003eChapter 10: Overcoming Bias \n\u003cbr\u003eChapter 11: The Brain and Creativity \n\u003cbr\u003eChapter 12: The Joy of Science \n\u003cbr\u003eChapter 13: Asking the Right Questions \n\u003cbr\u003eChapter 14: How is Marriage like a Matchbox \n\u003cbr\u003eChapter 15: Flip it! \n\u003cbr\u003eChapter 16: A Man Walked Into a Bar \n\u003cbr\u003eChapter 17: The Power of Group Intelligence \n\u003cbr\u003eChapter 18: Getting the Most from a Group \n\u003cbr\u003eChapter 19: Intuition \n\u003cbr\u003eChapter 20: Testing Your Idea \n\u003cbr\u003eChapter 21: That Right Idea \n\u003cbr\u003eChapter 22: Overcoming the Stodginess of Science \n\u003cbr\u003eChapter 23: Innovation Incubators \n\u003cbr\u003eReferences \n\u003cbr\u003eIndex of Exercises by Type\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePromotional Headline\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tBased on an extraordinarily successful program at the University of Texas, these books provide proven techniques to expand your ability to generate original ideas.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tWhether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In \n\u003cem\u003e Innovation Generation, \u003c\/em\u003e internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think \"outside the box.\" Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. \n\u003cp\u003e\u003c\/p\u003e\n\u003cem\u003eCreativity in the Sciences\u003c\/em\u003e, a workbook companion to \n\u003cem\u003e Innovation Generation\u003c\/em\u003e, provides over 150 exercises and activities to hone creative problem-solving skills. Workbook tasks include improvisation, insight exercises, and generative skill building. Each chapter addresses doubts that individuals harbor concerning their ability to improve their innovative output, the techniques to work around frames, metaphors and biases in thinking, manipulatives to rearrange problem conceptualization, insight, intuition, collective innovative output from groups, and social and environmental factors that affect creative thinking. The workbook features straightforward and heuristic exercises for both individuals and groups. \n\u003cp\u003e\u003c\/p\u003eNow available at a special bundled price, these two books will show how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47448727781507,"sku":"9780199957637","price":79.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/6830\/8099\/files\/9780199957637.jpg?v=1783318119","url":"https:\/\/sebink.com\/products\/innovation-generation-workbook","provider":"Sebink","version":"1.0","type":"link"}