Innovation Generation Workbook

Name: Innovation Generation Workbook
Brand: Oxford University Press, USA
SKU: 9780199957637
Price: 79.20 USD
Availability: InStock

$79.20

Product Variants

Marc Notes:
Includes bibliographical references and index.

Biographical Note:
Roberta B. Ness is Dean of the University of Texas School of Public Health and the University of Texas - Houston Vice President for Innovation. She is also an internationally renowned physician, scientist, and author of over 300 scientific papers and books.

Michael L. Goodman is a public health scientist and practitioner with interests in global health, as well as health disparities in the United States. He is active with community health projects in Sub-Sahara Africa and Latin America, and enjoys applying innovative thinking practices to the unique problems that arise in settings with limited resources.

Aisha S. Dickerson is a doctoral candidate in epidemiology at the University of Texas Health Science Center at Houston. Her main research interests, which focus on the possible causes of autism, include gene-environment interactions in autism cases, and further understanding this developmental disorder through innovative research studies.

Table of Contents:
INNOVATION GENERATION

Chapter 1: Don't Read this Book

PART I. The Big Picture: Understanding and Overcoming Barriers to Innovation

Chapter 2: It All Depends on How You Look at It
Chapter 3: Overcoming Frames
Chapter 4: Say it Like you Mean
Chapter 5: Overcoming Metaphors
Chapter 6: Check this Out!
Chapter 7: Becoming a Keener Observer
Chapter 8: How Biased are You?
Chapter 9: Overcoming Bias
Chapter 10: The Brain and Creativity: The Seat of Inspiration
Chapter 11: The Brain and Creativity: Getting Out in Front

PART II. Asking and Answering a Scientific Question through Innovation

Chapter 12: The Joy of Science
Chapter 13: Asking the Right Question
Chapter 14: How is a Marriage like a Matchbox?
Chapter 15: Flip it!
Chapter 16: A Man Walked into a Bar
Chapter 17: The Power of Group Intelligence
Chapter 18: Getting the Most from a Group
Chapter 19: Incubation
Chapter 20: Testing Your Idea
Chapter 21: That Right Idea
Chapter 22: The Stodginess of Science
Chapter 23: Overcoming the Stodginess of Science
Chapter 24: Innovation Incubators

References
Answers

CREATIVITY IN THE SCIENCES

Preface
Chapter 1: Introduction
Chapter 2: Don't Read This Book
Chapter 3: It All Depends on How You Look at It
Chapter 4: Overcoming Frames
Chapter 5: Say it Like You Mean it
Chapter 6: Overcoming Metaphors
Chapter 7: Check This Out!
Chapter 8: Becoming a Keener Observer
Chapter 9: How Biased Are You?
Chapter 10: Overcoming Bias
Chapter 11: The Brain and Creativity
Chapter 12: The Joy of Science
Chapter 13: Asking the Right Questions
Chapter 14: How is Marriage like a Matchbox
Chapter 15: Flip it!
Chapter 16: A Man Walked Into a Bar
Chapter 17: The Power of Group Intelligence
Chapter 18: Getting the Most from a Group
Chapter 19: Intuition
Chapter 20: Testing Your Idea
Chapter 21: That Right Idea
Chapter 22: Overcoming the Stodginess of Science
Chapter 23: Innovation Incubators
References
Index of Exercises by Type

Promotional Headline:
Based on an extraordinarily successful program at the University of Texas, these books provide proven techniques to expand your ability to generate original ideas.

Publisher Marketing:
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions.

Creativity in the Sciences, a workbook companion to Innovation Generation, provides over 150 exercises and activities to hone creative problem-solving skills. Workbook tasks include improvisation, insight exercises, and generative skill building. Each chapter addresses doubts that individuals harbor concerning their ability to improve their innovative output, the techniques to work around frames, metaphors and biases in thinking, manipulatives to rearrange problem conceptualization, insight, intuition, collective innovative output from groups, and social and environmental factors that affect creative thinking. The workbook features straightforward and heuristic exercises for both individuals and groups.

Now available at a special bundled price, these two books will show how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.