Electronic Business: Concepts, Methodologies, Tools, and Applications

Brief Description:
Over the course of a few short years, electronic business has advanced from a buzzword to a thriving new channel for the delivery of goods and services and the mediation of financial transactions, shaping the destiny of numerous contemporary enterprises and significantly affecting entire economies worldwide. The rapid pace of advancement and change driven by e-commerce technologies, and the larger fiscal, economic, and sociological implications, have created a need for authoritative research to enhance the grasp of the academic, commercial, and consumer sectors on the full range of opportunities, issues, and challenges.

Marc Notes:
Includes bibliographical references and index.

Brief Description:
"This set of books offers a research compilation from over 250 international authors in the field of e-business"--Provided by publisher.

Publisher Marketing:
Over the course of a few years, electronic business has advanced from a buzzword to a channel for the delivery of goods and services and the mediation of financial transactions. This set of books contains over 200 crucial articles in topic areas such as e-commerce technologies, online marketing, and social networking.

Review Citations:

• Library Journal Supplements 11/15/2008 pg. 74 (EAN 9781605660561, Hardcover)
• Reference and Research Bk News 11/01/2009 pg. 124 (EAN 9781605660561, Hardcover)