{"product_id":"9780393292596","title":"Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico","description":"\u003cp\u003eA revelatory history of the vast tequila empire born from the fires of the Mexican Revolution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e: I am amazed by the research that Ted Genoways has done on the Cuervo family. I treasure these stories of more than two hundred years of my ancestors, particularly the stories of the life of my great-uncle Jose Cuervo--and every word of it is true. . . . May Tequila Wars be read widely, now and for generations to come.--Luís Cuervo Hernández, author of La Familia Cuervo Review Quotes : Ted Genoways is one of the most intoxicating scribes in the country today. If he can knock you out with his prose, imagine what he can do with an unlimited flow of tequila! This is the best kind of history book--one that reveals astonishments, surprises and even mythology about something we think we know so well. After you read this book, every sip of tequila will put you back on the road with Ted, sharing the mystery, history and delight of this Spirit of Mexico. I will travel anywhere with him.--Luis Alberto Urrea, author of The Devil's Highway Review Quotes : A dizzying tale... Mexico should be grateful to Mr. Genoways for bringing [José Cuervo] back from the dead.--Tunku Varadarajan \"Wall Street Journal\" Review Quotes : Full of spirit and spirits... An excellent choice for those interested in the history of spirits as well as readers of Mexican history.--Caitlin Cundiff \"Booklist\" Review Quotes : The comprehensive story of a liquor empire built during a pivotal period in Mexican history... This rich, edifying book remedies a striking gap in the historical record.-- \"Kirkus Reviews\" Review Quotes : Finally, Ted Genoways brings us the real truth . . . the vibrant and violent past of the Cuervo and Sauza families, brought to life as only Genoways knows how, and all of it backed by detailed research in the historical documents. Tequila Wars is the book we've been waiting for.--Guillermo Erickson Sauza, director general of Tequila Los Abuelos Review Quotes : In Tequila Wars , Genoways shows us how important a part of Mexican history José Cuervo was, both the man and the brand.--Camper English \"Food \u0026amp; Wine\" Review Quotes : A nuanced portrait of an elusive figure... Genoways has dug deep to find [a complex life behind this name].--J. D. Biersdorfer \"New York Times\" Review Quotes : Lively... Genoways offers a rigorous and unique lens on Mexico's revolutionary period.-- \"Publishers Weekly\" Brief Description : \"At the dawn of the twentieth century, Josâe Cuervo inherited his familys humble distillery, La Rojeäna, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexicos leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line to Tequila, so he could reach drinkers across the country. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure--despite having one of the most famous names in Mexican history.\"-- Review Quotes : A twist of historical intrigue, stirred with revolutionary violence and Prohibition smuggling... Genoways brings [Cuervo] to life.--Clifford Krauss \"Air Mail\" Review Quotes : The best books fundamentally alter your sense of history. Ted Genoways's Tequila Wars is a little bit Gabriel García Márquez, a little bit Mario Puzo, maybe a little bit Deadwood , and even a little bit Cormac McCarthy, at times. It's the history of a man who becomes a brand.--J.C. Hallman \"The Brooklyn Rail\" Publisher Marketing :\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover | \u003cstrong\u003ePages:\u003c\/strong\u003e 368 | \u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2025-05-06\u003c\/p\u003e","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Hardcover","offer_id":46494711120003,"sku":"9780393292596","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/6830\/8099\/files\/9780393292596.jpg?v=1770349539","url":"https:\/\/sebink.com\/products\/9780393292596","provider":"Sebink","version":"1.0","type":"link"}